HM King Charles III (then HRH Prince of Wales) marked World Oceans Day by launching Out of the Blue — a photography competition organised by the then Prince of Wales’s International Sustainability Unit, for Commonwealth citizens to celebrate the beauty and importance of our oceans and seas. The competition sought to highlight the benefits of more sustainable uses of the natural capital of our seas and oceans.
VIKA was commissioned to design all elements of the award identity: the logo, catalogue, typography, a touring exhibition, website, and all associated promotional materials.
It looks amazing! We are delighted!
‘Good pictures can tell stories in ways that words sometimes cannot.’
VIKA‘s created a spectrum of seven blues, one for each of the planet’s seven seas. The hues work in any combination in CMYK and RGB ensuring strength and consistency across all media.
The logo is derived from a camera aperture, the mechanism for which looks and behaves like a wave. One aperture leaf is missing, turning the aperture’s movement into a cresting wave.
The softness of the logo and its colour palette was offset with hard-hitting typographic facts about the oceans. These were used as graphic motivators throughout the campaign, applied to the book, website and all promotional materials.
For the book itself, a Ratchford blue cloth with silver sparkles glimmers like the sea.